You can't possibly have missed it.
In April and May, an advertising campaign in l'Union made it possible to introduce the new MAN TGA Euro II truck to the large public.
To celebrate its launching, SODIM TP invited on May 20th 2005 its customers and prospects in the logging and public works industries to an "Open-Doors Day" followed with a cocktail party.
And since June the TGA has appeared downtown on a large-size poster.
Why this slogan "evolution without revolution ?"
As compared with the former model (the F 2000), the new MAN TGA marks a major change in terms of performance while reducing fuel consumption. The main innovation is the designing of a new Euro II engine which enables to reduce fuel consumption thanks to an electronically-controlled system. All these innovations mark a major technological advance while retaining the qualities which had made the success of the previous model.
Evolution without revolution is innovating while retaining the best.